6.回歸Return

    在波士頓的Macworld大會(huì)演講前幾小時(shí)，喬布斯和蓋茨在電話中敲定了與微軟的合作InafewhoursbeforetheMacworldConferenceinBostontodeliveraspeech,JobsandGatesfinalizeapartnershipwithMicrosoftonthephone*1997年，蘋果公司在喬布斯的治理下重塑了團(tuán)隊(duì)氛圍In1997,JobsgovernanceremodeledteamatmosphereinApple*WhatifAppledidn’texist?Thinkaboutit.Timewouldn’tgetpublishednextweek.Some70%ofthenewspapersintheU.S.wouldn’tpublishto-morrowmorning.Some60%ofthekidswouldn’thavecomputers;64%oftheteacherswouldn’thavecomputers.MorethanhalftheWebsitescreatedonMacswouldn’texist.Sothere'ssomethingworthsavinghere.See?

    AppleboughtNeXTandIreturnedtoAppleandthetech#小說(shuō)nologywedevelopedatNeXTisattheheartofApple'scurrentrenaissance.ThisApplethingisthatwayforme.Idon’twanttofail,ofcourse.ButeventhoughIdidn’t’knowhowbadthingsreallywere,IstillhadalottothinkaboutbeforeIsaidyes.IhadtoconsidertheimplicationsforPixar,formyfamily,formyreputation.IdecidedthatIdidn’treallycare.becausethisiswhatIwanttodo.IfItrymybestandfail,well,I'vetriedmybest.Time,August18,1997StanfordCommencementSpeech,June2005CNNMoney/Fortune,November9,1998*如果蘋果消失，世界將會(huì)怎樣？好好想想吧。

    《時(shí)代》雜志下周將不會(huì)出版，美國(guó)70%的報(bào)紙第二天都將停發(fā)，60%的孩子和64%的老師將不會(huì)擁有個(gè)人電腦。一半以上用mac創(chuàng)建的網(wǎng)站也將不復(fù)存在?？吹搅税?，蘋果的存在，事關(guān)重大。

    蘋果電腦買下了NeXT，我回到了蘋果公司，我們?cè)贜eXT研發(fā)的技術(shù)成了蘋果電腦后來(lái)復(fù)興的核心。